Creative Director and Interior Designer with extensive experience leading multidisciplinary projects across Portugal and the UK. Skilled in interior design, styling, content curation, and visual storytelling, with a strong eye for detail and a refined, timeless aesthetic. Recent work includes high-profile projects featured in The New York Times, T Magazine, Vogue Netherlands, Conde Nast, and FT. Proven ability to deliver cohesive spatial concepts, develop brand-aligned visual narratives, and manage creative direction for residencies, guesthouses, and retail spaces. Adept at collaborating with artists, brands, and hospitality venues to craft elevated, lifestyle-driven environments.
Jade, Owner & Creative Director
escolhido is a design, styling & consultancy studio with a considered, holistic approach to interiors. Our focus is on creating timeless, personal spaces that are both functional and emotionally resonant. Every project begins with a deep understanding of our client’s values, lifestyle, and design goals — allowing us to craft interiors that feel authentic, intentional, and in rhythm with the way they live.
We believe that having a clear understanding of our clients core values and design goals are key to creating functional yet stylish spaces. We work with our clients to help bring these to life whether it’s for an interior design project, interior decorating project, a styling project or home staging.
Sourcing sustainable, hand-selected pieces is central to our philosophy—whether for a client project or our curated online store. We seek out objects with history and soul—pieces that tell a story and elevate a space, whether as quiet details or standout focal points.
Collaborating with skilled local makers and honouring heritage is fundamental to our design process, shaping each project with authenticity and depth. We strive to create spaces that are both design-led and grounded—balancing refined aesthetics with a thoughtful, sustainable approach to sourcing and styling.
While escolhido is rooted between Portugal and the UK, we work seamlessly with clients around the world, offering our services both locally and remotely.
“Leave room for the space to breathe, I love negative space. Every corner doesn’t need something. Quieter moments can do a better job of drawing your eye to what’s there.”
Colin King
“Jade, founder of escolhido went above and beyond to not only develop a design vision for the property, but to ensure the vision was carried out. We don't live in Portugal; Jade's communication, project management skills and network of contractors was key to accomplishing a high quality remodel. It’s exceedingly rare to find someone with such excellent taste and the persistence required to get high quality work done. Jade brought fresh sensibilities that transformed the space into a dream home.”
TW
Relationships and working with people who share a passion for creating is something that we value highly.